Day 85 – Advertising is Required

This isn’t going to be an in-depth post talking about marketing strategies and the like. I’ll save those for when I’m working on campaigns for upcoming books. This one is more about the general swing of the industry, because of Amazon mostly, toward the requirement to advertise.

Just a few years ago, I could release a book and, with a decent amount of initial sales, get an organic boost from Amazon’s algorithms. I’d push my social media and newsletter audiences the first week and then wait for Amazon to kick in. The weeks after that would often get solid pushes organically from their systems.

That doesn’t really happen anymore.

Amazon has switched to a pay-to-play model. If you want their algorithms to push your work, you gotta pony up some cash.

I know this pisses people off, but it’s the natural progression of industries. If you want the end cap in a store, you have to make it rain. That’s just the way it goes. Everyone seems to forget how new this whole indie-publishing thing is. Ebooks haven’t been an industry for long.

So Amazon has monetized their system. Makes sense, just adds a layer of cost and difficulty for authors and publishers.

Nowadays, you gotta spend some money on your release. And your back catalog. Whether that’s through Amazon, Facebook, or Bookbub, you gotta do it. The days of being organically discovered are almost gone.

On Amazon.

But there are other stores that move copies for me. Apple and Google, in particular, do healthy business. They’re hard to get noticed in too, but they haven’t moved to their own advertising model to be discovered. I’m going to tinker with those stores more in the near future. I’ll post the results here.

Long story short – it’s getting harder to be discovered. Don’t let that get you down. If you’re willing to put the work in, and adapt with the industry, you’ll rise above the tide that’s washing other authors away.

Today, I finally got back to writing, but just for a few moments. I got a little over 500 words, and that was it. But I wanted to make sure I got something down. I spent hours working on Final Guys. The whole way we record the show is a complete mess right now. Tomorrow, I’m going to refocus on writing.

See ya then.

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