Day 30 – Mailing List

Authors need a mailing list. Period. End of story. A few years ago, that wasn’t the case. Now? You gotta have one.

When I first started this writing adventure, I used social media to reach my readers when I had a new book release. Facebook was my biggest platform. I also blogged a lot in the early days. Funny how that’s come full circle.

When I blogged, using Blogger as my website, I funneled people to the posts using Facebook. It worked great. A lot of traffic found my site and it grew quickly. My sales followed.

But then Facebook started limiting the amount of people who could see my posts if I included a link.

My hits died.

The blog died.

Facebook killed it.

I switched over to using Facebook to communicate with my audience, instead of my site. That was a big mistake. Not long after that, Facebook began limiting all my posts, regardless of the content or links, unless I paid them money. Most people don’t know this is how Facebook operates their pages. When I make a post to my author page, which readers have willingly liked and followed, Facebook will only show it to about two or three percent of my audience.

That’s right. 98% of the people who follow me on Facebook never see what I post.

Unless I pay Facebook. First, they killed my blog, then they killed my reach on their own platform.

It’s fucking bullshit, but what can you do?

Well, you can start a mailing list. It’s not a replacement for social media, but it gives you a lot more control over who sees your content. The operation of a good mailing list is beyond this post, and beyond me if I’m being honest, but the main thing you need to take away from this post is that you need one.

No excuses. Go sign up for one now. Even if you only use it for new releases, you need one. It helps. When I say no excuses, I mean it. For years, I refused to create a newsletter because I never used them as a reader. That was stupid.

I’ve done a lot of moronic things that I’ll continue to blog about, so use my moronity (I’m coining this one) to your benefit. Don’t repeat my mistakes. When Facebook made their changes, it almost ruined my writing career. No exaggeration. I had to build my audience all over again from scratch. The work I’d put into their platform was wiped out in the blink of an eye. Moronity.

There are a lot of different companies you can use. Pick one. I use Mailchimp, though I might change that at some point. I haven’t had time to look into a new service yet. They’ve been great for me, but there are cheaper options out there for bigger lists. Mailchimp is free until you get more than 2000 subscribers on your newsletter.

In a later post, I’ll go into the best way to get people to sign up for your list. You can get a gist of what I’ve done by taking a gander here. It’s a simple idea, but takes a little bit of work. Once you get it done, you’ll be in good shape though. I have over 10k subscribers on my list. That’s a huge audience waiting for my new releases.

Facebook can kiss my ass.

Even though I’m going to share the link to this post over there as soon as I finish it. All of 30 people will see it. Woohoo.

Today, I edited a few more chapters in Decayed. I’m not going to post the exact amount of words I get through for the second draft from now, because it’s imprecise and doesn’t mean much. I delete a lot of words and add a bunch more during this process. Maybe I’ll start posting how many chapters I go through. That might make it a little easier to comprehend how far I’m getting in the book.

See ya tomorrow.